- Home
- Industries
Aerospace And Defence
Agriculture
Automotive And Transportation
Banking And Finance
Business
Chemicals And Materials
Consumer And Retail
Electronics And Semiconductors
Food And Beverages
Machinery & Equipments
Manufacturing And Construction
Medical Devices
Others
Pharmaceuticals And Healthcare
Power And Energy
Sports
Technology
- Services
- News Room
- About us
- Contact Us
-
B2B Laptop & PC Market Size, Share & Growth Forecast | 7.9% CAGR
B2B Laptop & PC Market Size, Share, Growth Trends, and Forecast 2025–2034 | Rising Digital Transformation, AI Integration, and Hybrid Work Adoption Driving Global Demand for High-Performance Enterprise Computing Devices
Report Overview
The B2B Laptop & PC Market is projected to grow from USD 278.6 Billion in 2024 to approximately USD 612.4 Billion by 2034, expanding at a CAGR of around 7.9% during 2025–2034. Business digital transformation and remote work adoption continue to boost corporate demand for high-performance laptops and PCs. The rise of AI-enabled devices, cloud computing integration, and enterprise-grade security systems is reshaping procurement preferences. Growing IT spending across SMEs and large enterprises globally is further accelerating market expansion. This driven by accelerated digital transformation and enterprise adoption of hybrid work models, offering strategic opportunities for technology providers, investors, and IT infrastructure leaders.
The market is undergoing rapid expansion as businesses across industries increasingly rely on digital platforms to streamline operations, strengthen productivity, and secure data-driven decision-making. Enterprises are prioritizing hardware upgrades to align with cloud-first strategies and advanced analytics initiatives, making high-performance laptops and PCs essential for day-to-day operations. The growing influence of hybrid and remote working has further heightened demand for portable, secure, and scalable computing solutions capable of ensuring seamless connectivity across distributed teams.
A key driver of market growth is the integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics into enterprise workflows. Business-grade devices are increasingly being equipped with AI-driven functionalities, including predictive maintenance, automated security, and intelligent power optimization, which enhance both productivity and long-term device efficiency. Simultaneously, the adoption of bring-your-own-device (BYOD) policies is reinforcing the need for enterprise-ready hardware with robust security frameworks and cloud integration.
The competitive landscape is also shaped by rising demand from small and medium-sized enterprises (SMEs), which are scaling digital infrastructure to compete in a data-centric economy. This is driving preferences for lightweight, durable, and energy-efficient laptops designed to support complex business applications at cost-effective price points. Sustainability has emerged as another critical market force, with nearly one-quarter of B2B buyers factoring environmental impact into procurement decisions by 2023. Manufacturers are responding with eco-certified designs, recycled materials, and energy-efficient processors, aligning with corporate ESG objectives and regulatory requirements.
Regionally, North America and Europe remain leading markets due to early AI adoption and strict compliance standards, while Asia Pacific is the fastest-growing hub, supported by SME expansion, IT outsourcing, and government-backed digitalization initiatives. Industries such as finance, engineering, and creative sectors are fueling demand for premium devices with advanced processing power and security, further elevating opportunities for innovation.
Overall, the B2B Laptop & PC Market in 2025 and beyond is defined by the convergence of performance, security, sustainability, and AI innovation. Companies that align product portfolios with these evolving enterprise needs are best positioned to capture sustained demand and global investment momentum.
Key Takeaways
- Market Growth: The Global B2B Laptop & PC Market is projected to reach USD 612.4 Billion by 2034, up from USD 278.6 Billion in 2024, registering a CAGR of 7.9% during 2025–2035. Growth is driven by digital transformation initiatives, hybrid work adoption, and enterprise demand for secure, high-performance devices.
- Product Type: Laptops accounted for over 38.5% of total market share in 2023, driven by enterprise demand for mobility, lightweight form factors, and longer battery life. PCs continue to serve specialized applications requiring higher processing power.
- Enterprise Size: Large enterprises led the market in 2023 with a 69.4% share, reflecting greater investment capacity in advanced IT infrastructure and premium business laptops with enhanced security features. SMEs, however, represent a fast-growing segment as they digitize operations.
- Industry Vertical: The IT & Telecommunications sector captured more than 28.5% of market revenue in 2023, supported by strong demand for scalable computing solutions and rapid workforce expansion in global tech hubs. Finance and engineering sectors also exhibit significant demand for premium, high-performance laptops.
- Driver: The accelerated shift toward cloud computing and adoption of AI, ML, and analytics platforms is compelling businesses to upgrade hardware, fostering continuous demand for advanced B2B laptops and PCs.
- Restraint: High device replacement costs and increasing reliance on mobile-first solutions, such as tablets and smartphones, are limiting market penetration in cost-sensitive regions.
- Opportunity: Sustainability-focused procurement is creating opportunities for manufacturers offering energy-efficient, recyclable, and eco-certified devices. As of 2023, 25% of B2B buyers considered environmental impact a key purchasing criterion.
- Trend: AI integration is a rising trend, with over 41% of B2B laptops and PCs expected to feature AI-driven functionalities such as predictive maintenance and automated security by 2024, enhancing efficiency and security for enterprises.
- Regional Analysis: North America and Europe remain leading markets due to mature IT ecosystems and strict data compliance regulations, while Asia Pacific is emerging as the fastest-growing region, fueled by SME expansion, digital infrastructure investment, and rising IT outsourcing hubs in India, China, and Southeast Asia.
Product Segment Analysis
As of 2025, laptops continue to lead the global B2B Laptop & PC Market, accounting for more than one-third of overall revenue. Their dominance is supported by the ongoing shift toward hybrid work, the need for lightweight yet high-performance devices, and growing enterprise adoption of mobility-driven solutions. Desktop PCs maintain a sizeable market share, particularly in corporate environments that value cost efficiency, hardware durability, and ease of scaling through bulk deployments.
Workstations retain a stable presence, serving industries that rely on high-end computing power, including engineering, architecture, finance, and media production. Tablet PCs are steadily gaining traction due to their portability and ability to integrate seamlessly with mobile enterprise applications, making them well-suited for education, retail, and field operations. Meanwhile, netbooks and handheld computers remain niche categories, targeting budget-conscious organizations and industries such as logistics and warehousing where mobility and real-time data access are critical. In addition, demand for HDMIs and related peripherals continues to expand as enterprises embrace multi-monitor setups to enhance productivity in hybrid offices. Collectively, these product segments illustrate how functionality, mobility, and cost-efficiency are shaping B2B hardware adoption.
Enterprise Size Segment Analysis
Large enterprises continue to dominate the B2B laptop and PC space in 2025, representing more than two-thirds of global demand. Their leadership stems from substantial IT budgets, global workforce expansion, and extensive digital transformation strategies that require robust investments in laptops, desktops, and workstations. Multinational corporations are increasingly procuring premium business laptops equipped with advanced security features, AI-driven performance optimization, and enhanced durability to align with long-term IT infrastructure planning.
Small and Medium Enterprises (SMEs), while a smaller segment in absolute terms, represent the fastest-growing demand base. Their growth is fueled by the adoption of cost-effective laptops and tablet PCs that support mobility, cloud-based operations, and flexible working environments. SMEs are also showing increasing interest in sustainable computing solutions, balancing affordability with eco-friendly procurement practices. Together, both enterprise segments highlight contrasting yet complementary growth patterns: large firms drive volume and high-value purchases, while SMEs shape demand through agility and rapid technology adoption.
Industry Vertical Segment Analysis
By 2025, IT & Telecommunications continues to hold the largest share of the B2B Laptop & PC Market, accounting for over 28% of revenue. The sector’s reliance on advanced computing solutions for software development, data centers, and network infrastructure makes it a consistent growth driver. Financial services represent another key vertical, as institutions invest heavily in secure, high-speed systems to support analytics, regulatory compliance, and real-time transactions.
Healthcare organizations are expanding their reliance on laptops and tablets to support electronic health records (EHRs), diagnostic imaging, and telemedicine platforms. Education is another fast-growing vertical, with institutions scaling digital learning initiatives and equipping teachers and students with portable devices. Manufacturing firms continue to leverage high-performance desktops and workstations to enable automation, product design, and digital twin applications, while retail and e-commerce players adopt portable solutions for supply chain management, inventory tracking, and customer engagement. Media & Entertainment industries remain among the highest users of specialized workstations for content creation, visual effects, and video editing. Beyond these, diverse sectors such as government and logistics also contribute steadily to overall market demand, reinforcing the universal role of computing hardware in enterprise operations.
Regional Analysis
In 2025, Asia-Pacific stands out as the fastest-growing regional market, expected to surpass USD 100 Billion in value by the end of the year. The region benefits from rapid industrialization, widespread SME digitization, and rising IT expenditure in China, India, and Southeast Asian economies. Government-led initiatives supporting digital infrastructure and education also add momentum to the adoption of enterprise-grade laptops and PCs.
North America continues to account for roughly one-third of global market revenue, supported by advanced IT infrastructure, strong enterprise procurement, and early adoption of AI-driven computing systems. Europe, meanwhile, is distinguished by its strong emphasis on sustainability, where enterprises are increasingly demanding energy-efficient and eco-certified devices to align with environmental regulations. Latin America and the Middle East & Africa, while still emerging markets, are showing steady growth as enterprises in these regions ramp up IT spending to modernize operations and integrate digital solutions. Collectively, regional variations reflect a balance between mature markets focused on sustainability and performance, and fast-emerging economies driving volume growth through expanding digital ecosystems.
Market Key Segments
By Product
- Laptops
- Desktop PCs
- Workstations
- Netbooks
- Tablet PCs
- HDMIs
- Handheld Computers
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Industry Vertical
- IT & Telecommunication
- Financial Services
- Healthcare
- Education
- Manufacturing
- Retail & E-commerce
- Media & Entertainment
- Others
Regions
- North America
- Latin America
- East Asia And Pacific
- Sea And South Asia
- Eastern Europe
- Western Europe
- Middle East & Africa
Driver
Rising Digital Transformation and Hybrid Work Adoption
The main factor driving the B2B Laptop and PC Market in 2025 is the fast adoption of digital transformation initiatives by global companies. Organizations are increasingly moving to cloud-first environments and data-focused workflows. This shift requires high-performance computing devices that can support collaboration, analytics, and secure remote access. The widespread transition to hybrid and remote work has increased the demand for portable, powerful, and secure laptops that provide seamless connectivity for distributed teams. Additionally, the integration of AI and machine learning is changing the preferences for enterprise hardware. This technology allows for predictive device maintenance, smarter power management, and an improved user experience. Together, these factors are significantly boosting long-term market growth.
Restraint
High Replacement Costs and Competition from Mobile Devices
Despite strong growth, the market faces significant challenges in cost-sensitive areas where high device replacement and upgrade costs create financial difficulties. Laptops and PCs used in businesses need regular updates to maintain performance, cybersecurity compliance, and compatibility with changing cloud platforms. However, frequent upgrades can strain budgets for small and medium-sized companies. Additionally, the growing use of mobile-first solutions, such as tablets and smartphones with productivity features, is reducing the reliance on traditional laptops and PCs for certain tasks. Security risks linked to remote work and device theft also make operations more complex. These issues may slow adoption in organizations with limited digital readiness or lower IT investment capabilities.
Opportunity
Sustainability-Driven Procurement and Eco-Efficient Devices
A significant growth opportunity comes from the increasing focus on sustainable purchasing strategies in enterprise IT spending. Companies are prioritizing laptops and PCs made from recyclable materials, energy-efficient processors, and eco-certified manufacturing practices to meet ESG and carbon reduction goals. By 2025, sustainability will be a key factor in corporate hardware purchasing, with many organizations seeking devices that lessen environmental impact without sacrificing performance. Manufacturers that provide long-lasting components, easy-to-repair designs, and carbon-neutral product lines are in a strong position to meet growing demand. This trend supports innovation in green computing solutions and helps suppliers stand out in competitive B2B hardware markets. As environmental compliance regulations become stricter worldwide, sustainability-driven procurement will continue to create long-term market opportunities.
Trend
Integration of AI-Powered Functionalities in Enterprise Devices
A key trend in the B2B Laptop and PC Market is the quick integration of AI-driven features in enterprise computing systems. By 2024, over 40% of new business laptops will include embedded NPUs. This advancement enables real-time productivity improvements such as automated security monitoring, intelligent performance optimization, and contextual user support. AI-powered collaboration tools are enhancing communication among remote teams, while predictive analytics help IT departments manage device fleets more effectively. The rise of on-device AI, combined with secure cloud connectivity, is changing how businesses deploy and oversee computing infrastructure on a large scale. As generative AI, digital assistants, and advanced automation become mainstream, AI-enabled hardware is expected to set the performance standard for business computing.
Key Player Analysis
Lenovo Group Limited: Lenovo remains a global leader in the B2B computing landscape, with a strong foothold in enterprise-grade laptops and workstations tailored for data-intensive workflows. In 2025, the company has expanded its portfolio with AI-accelerated devices that support advanced construction applications such as digital twin simulations and real-time project analytics. Through its ThinkPad and ThinkStation series, Lenovo is positioning itself as a critical enabler of generative AI adoption in construction, offering optimized performance for BIM platforms and large-scale modeling tasks. Strategic investments in edge AI and sustainability-focused product lines further enhance Lenovo’s competitiveness, particularly among enterprises pursuing low-carbon digital infrastructure.
Dell Inc.: Dell continues to strengthen its role as a technology innovator by embedding AI-driven capabilities across its Latitude and Precision product lines. The company has strategically aligned with leading cloud and construction software providers to ensure seamless integration with tools such as Autodesk Revit and Oracle’s Construction Cloud. In 2025, Dell’s focus on high-performance workstations and secure mobility solutions makes it a preferred choice for construction firms handling generative AI-enabled design and digital project management. Its differentiator lies in enterprise-grade customization and advanced cybersecurity frameworks, which address growing concerns around intellectual property protection in AI-driven workflows.
Acer Inc.: Acer, traditionally recognized for its cost-competitive offerings, is carving a niche in the B2B segment by developing AI-ready laptops and portable devices optimized for SMEs in the construction sector. In 2025, the company has positioned itself as an agile disruptor, emphasizing accessibility of AI-powered tools for smaller construction firms engaged in modular building and rapid prototyping. Acer’s partnerships with regional construction technology startups have helped it introduce lightweight devices that support cloud-hosted BIM and real-time collaboration platforms. Its differentiator is affordability without compromising on AI integration, making it an attractive option for cost-sensitive enterprises expanding digital transformation initiatives.
ASUSTek Computer Inc.: ASUS has steadily advanced from a hardware supplier to an innovation-driven player in AI-enhanced computing for construction applications. By 2025, its ProArt and ExpertBook series are equipped with built-in AI accelerators, catering to architectural visualization, parametric design, and project simulation workflows. The company has invested in sustainability through eco-certified devices while also targeting high-growth markets in Asia-Pacific where modular construction and AI adoption are expanding rapidly. ASUS differentiates itself through performance-optimized GPUs and collaborative partnerships with software developers, enabling its devices to handle generative AI tasks, complex rendering, and immersive design environments with efficiency.
Market Key Players
- HP Inc.
- Lenovo Group Limited
- Sony Corporation
- ASUSTek Computer Inc.
- Apple Inc.
- Toshiba Corporation
- Acer Inc.
- Dell Inc.
- Other Key Players
Recent Developments
December 2024 – Lenovo: Lenovo expanded its AI PC portfolio with new ThinkBook and ThinkPad models powered by AMD Ryzen AI processors and Snapdragon X Plus chips. The company also enhanced its ThinkShield security platform through integration with SentinelOne’s automated threat detection and response tools
December 2024 – LG Electronics: LG unveiled its 2025 Gram lineup featuring “gram AI,” which blends on-device intelligence for offline tasks with cloud-based services such as GPT-4o for connected use. Lightweight models like the Gram Pro 2-in-1 target mobile professionals.
December 2024 – Intel: Intel released its Core Ultra Series 2 processors with integrated NPUs and confirmed sampling of its 18A process node. These chips are designed to deliver high-performance AI acceleration for laptops, edge devices, and industrial PCs.
January 2025 – Dell Technologies: Dell launched a refreshed line of AI PCs at CES 2025, including the Dell Pro AI Studio toolkit aimed at simplifying AI application deployment across enterprise devices. Systems incorporate NPUs from Intel, AMD, and Qualcomm for on-device intelligence.
January 2025 – ASUS: ASUS introduced its “Copilot+ PC” series at CES 2025, covering laptops, desktops, and mini PCs optimized for business and hybrid work environments. Flagship models such as the ExpertBook B5 highlight this AI-driven expansion.
| Report Attribute | Details |
| Market size (2024) | USD 278.6 Billion |
| Forecast Revenue (2034) | USD 612.4 Billion |
| CAGR (2024-2034) | 7.9% |
| Historical data | 2020-2023 |
| Base Year For Estimation | 2024 |
| Forecast Period | 2025-2034 |
| Report coverage | Revenue Forecast, Competitive Landscape, Market Dynamics, Growth Factors, Trends and Recent Developments |
| Segments covered | By Product (Laptops, Desktop PCs, Workstations, Netbooks, Tablet PCs, HDMIs, Handheld Computers), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Industry Vertical (IT & Telecommunication, Financial Services, Healthcare, Education, Manufacturing, Retail & E-commerce, Media & Entertainment, Others) |
| Research Methodology |
|
| Regional scope |
|
| Competitive Landscape | HP Inc., Lenovo Group Limited, Sony Corporation, ASUSTek Computer Inc., Apple Inc., Toshiba Corporation, Acer Inc., Dell Inc., Other Key Players |
| Customization Scope | Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF). |
Select Licence Type
Connect with our sales team
Why Intelevo Research
100%
Customer
Satisfaction
24x7+
Availability - we are always
there when you need us
200+
Fortune 50 Companies trust
Intelevo Research
80%
of our reports are exclusive
and first in the industry
100%
more data
and analysis
1000+
reports published
till date
