The Radiotherapy-Induced Nausea and Vomiting (RINV) Treatment Market is estimated at USD 3,412.6 million in 2024 and is projected to reach approximately USD 6,746.9 million by 2034, registering a CAGR of about 7.1% during 2025–2034. Growth is supported by rising global cancer incidence, longer radiation therapy courses, and expanding use of supportive care medications to improve treatment adherence and patient quality of life.
Although cancer treatment outcomes have improved significantly, managing radiation-induced nausea and vomiting remains a persistent clinical challenge. Radiotherapy targeting sensitive regions such as the brain, abdomen, gastrointestinal tract, and liver continues to trigger nausea in a substantial portion of patients, with studies indicating that over 40% experience moderate to severe symptoms. While typically less acute than chemotherapy-related effects, radiation-associated nausea still negatively affects patient well-being and tolerance to prolonged treatment regimens.
Radiation therapy protocols often span six to eight weeks, sometimes involving up to 40 treatment sessions, which can lead to cumulative discomfort and persistent gastrointestinal symptoms. In severe cases, nausea and vomiting contribute to delayed sessions, dose interruptions, or early discontinuation of therapy. Clinical research suggests that nearly one-third of patients undergoing radiation experience symptoms significant enough to disrupt treatment continuity, underscoring the importance of effective prophylactic and on-demand antiemetic strategies.
The expanding cancer burden is a major structural driver of market growth. Nearly 20 million new cancer cases were reported globally in 2022, with incidence expected to rise further as populations’ age, particularly across Asia and Europe. In response, pharmaceutical manufacturers are accelerating the development of targeted antiemetic therapies originally designed for chemotherapy-induced nausea, extending their use into radiation-specific settings. However, reimbursement restrictions and prescribing guidelines in countries such as Germany and France continue to limit access to newer agents, resulting in uneven adoption across regions.
Innovation in drug formulation and delivery is reshaping treatment preferences. Rapid-dissolving oral films, extended-release injectables, and combination antiemetic regimens are gaining traction due to improved patient compliance and ease of administration. At the same time, advances in radiation planning—supported by automation and artificial intelligence—enable clinicians to better predict toxicity risk and personalize preventive care. Despite demonstrated benefits, these technologies remain unevenly implemented due to cost, infrastructure, and regulatory barriers.
Regionally, North America remains the leading market, driven by early adoption of novel therapies, strong oncology research funding, and advanced radiation infrastructure. The United States alone accounted for over 38% of global revenue in the most recent year. Meanwhile, Southeast Asia and the Middle East are emerging as high-growth regions, supported by expanding healthcare investment and wider installation of modern radiotherapy systems. As cancer care increasingly shifts toward integrated treatment pathways that combine radiation therapy with proactive symptom management, demand for RINV treatments is expected to strengthen steadily over the next decade, improving patient outcomes while reducing system-level costs.
By 2025, preventing nausea and vomiting during radiation therapy remains the primary approach - holding more than 71% of the worldwide market. Doctors favor this method because it works well also increasingly include it in standard care plans. Treatments given before radiation - often a simple step - help patients feel better by lessening sickness. Because of this, people are more likely to continue their care as planned. Hospitals now focus on starting these helpful treatments, following advice from experts worldwide who believe preventing problems is superior to just dealing with them when they arise.
When prevention fails - especially for those most vulnerable or on strong medication - treatments to handle sudden flare-ups become vital, yet they represent a less significant share of overall healthcare spending. Though used somewhat rarely, people still need these treatments - particularly where standard preventatives aren’t readily available. Better emergency medications, ones that work quickly alongside minimal drawbacks, might broaden their application among groups at higher risk.
By 2025, medications blocking the 5-HT3 receptor still led the way - over half the market at 53.7%. They kept that position because they reliably eased sudden sickness, particularly alongside radiation treatment for the belly or head. Ondansetron, granisetron, and similar drugs stayed the go-to initial choice thanks to their track record of being safe and approved worldwide.
Interest grows in drugs blocking the NK1 receptor, especially when used alongside others. They really help with lingering sickness - doctors suggest them more often for radiation therapy causing significant nausea. Steroids boost treatment when paired with other drugs, however extended use brings unwanted consequences. While not widespread, benzodiazepines still have a place – they help ease anxiety for those facing lengthy radiation.
By 2025, hospital pharmacies controlled more than half - 53.7% - of medicine distribution, largely because medicines were managed from one place plus cancer units needed drugs fast. Treatment facilities liked using hospitals for medications since everything worked together, allowing nurses to give drugs right away alongside radiation therapy.
Neighborhood drugstores remain vital for many people getting healthcare outside of hospitals - especially where checkups happen often. Getting repeat prescriptions filled is simple there, so they’ve held steady. Meanwhile, internet pharmacies are gaining traction as more folks turn to them. Folks are increasingly dealing with medication issues themselves, so buying supplies online - with shipping right to their door - is becoming a big deal. Expect this trend to keep climbing, likely by more than 7% each year until 2030, particularly in cities throughout Asia-Pacific but also North America.
Most people getting RINV treatment are adults - over 68% as of 2025. Grown-ups simply get more solid tumor cancers, alongside regular radiation therapy when they turn fifty. Because treatments can be lengthy and strong for them, managing nausea becomes especially important.
Though children’s healthcare represents just over 30 percent of the overall market, it’s slowly getting bigger. Better cancer treatments for kids alongside a greater focus on how they feel during those treatments mean more doctors are using support therapies – things like nausea medicine made specifically for them. Companies are now making medicines that taste better or dissolve easily, helping young people actually take their prescriptions.
In 2025, North America dominated the worldwide RINV treatment landscape - its value surpassing $1.14 billion. This position stems from strong cancer screenings, readily available radiation therapy centers, alongside substantial health care investment. Furthermore, leading drug companies based in the U.S. fuel both cutting-edge development and broader access to treatments that combat nausea.
Across Europe, a large portion of the market remains strong, bolstered by government support for healthcare alongside well-organized approaches to cancer treatment. For instance, Germany and France actively encourage using medicines to prevent nausea - particularly when treatments carry higher risks.
The Asia Pacific area expands quickest - expect growth exceeding ten percent yearly until 2030. Because cancer treatment centers improve in China, India, moreover Japan, people increasingly seek ways to manage radiation therapy’s unpleasant results, boosting needs for medication that helps with nausea. Across Latin America, also the Middle East plus Africa, the market is growing at a reasonable pace. Healthcare changes supported by governments, alongside greater opportunities to receive cancer care, slowly mean more people in city hospitals can get RINV treatments.
Market Key Segments
Treatment Type
Drug Class
Distribution Channel
Patient Demographics
Regions
Cancer rates worldwide keep climbing - over 20 million diagnoses each year by 2025. More than half those people receive radiation therapy, which frequently causes severe nausea alongside vomiting because it impacts digestion or the brain. Consequently, demand for treatments addressing these issues is also growing.
Because patients really need to keep taking their medicine, treatments preventing nausea remain crucial. Preventing sickness beforehand is now standard when radiation makes people feel ill, boosting sales at hospitals plus cancer clinics. With more countries investing in better cancer care - particularly developing ones - drug companies anticipate continued growth in demand for these specific drugs.
Common nausea medications work well, yet they can cause problems for people taking them. Initial go-tos like certain serotonin blockers alongside steroids sometimes bring on headaches, upset stomachs, or feeling lightheaded. This then triggers further health issues - especially in seniors already dealing with illness - so patients don’t always continue treatment as prescribed.
When radiation therapy lasts a while or uses strong doses, the build-up of problems from nausea medications sometimes stops people from taking them. Consequently, standard treatments don’t work as well, alongside raising overall health expenses. Drug companies then need to develop more comfortable medicines - otherwise they might see competitors offering safer options gain popularity.
Treatments blocking the NK1 receptor are increasingly used alongside other medications when dealing with radiation-induced nausea and vomiting. They work especially well at taming sickness that kicks in later, like during belly or brain radiation. By now - 2025 - therapies including aprepitant but also fosaprepitant show up more often within cancer care recommendations worldwide.
The market should expand considerably thanks to this type of medication - growth could surpass 7.5% each year until 2030. When NK1 drugs work alongside anti-nausea medications likewise steroids, patients appear to respond better while experiencing fewer side effects. Pharma companies can really stand out here, notably by creating extended-release options or daily pills which make treatment easier plus reduce problems.
More young people are getting cancer. By 2025, the U.S. could see over 2.1 million new cases - a noticeable rise in those below age 50. Factors like how we live, what surrounds us, alongside better tests, mean cancers like colon or breast appear sooner.
These days, more people seeking medical help - especially younger ones - want treatments that don’t interfere much with their lives or cause harsh reactions. Consequently, doctors face growing demands to curb unpleasant consequences such as RINV. Consequently, treatments for nausea boasting effectiveness alongside ease of use are becoming more popular. Drug companies prioritizing quick-dissolving forms, longer-lasting effects, or simpler application methods should thrive as younger, informed patients demand better options.
Heron Therapeutics Inc.: Heron Therapeutics carves out a specific space concentrating on cancer care support. Their main product, SUSTOL® (granisetron extended-release), combats nausea alongside both chemo and radiation treatments. They utilize unique Biochronomer® tech for prolonged medication release - a benefit when treatment lasts weeks. Despite holding less than 5% of the worldwide RINV market by 2025, Heron is becoming more noticeable - particularly because doctors like their longer-lasting medicines used in cancer treatment outside hospitals. They continue developing treatments meant to be simple for patients, which helps keep people out of the hospital also assists them with following doctor’s orders.
TESARO (a GSK company): Now part of GlaxoSmithKline, TESARO fuels expansion in GSK’s cancer treatments. Its drug, VARUBI®, helps manage nausea alongside chemo, bolstering GSK’s offerings. Consequently, GSK utilizes TESARO’s medicines to improve patient care - especially where radiation therapy gains ground with chemotherapy. By 2025, VARUBI reached more patients throughout Europe and Asia thanks to new recommendations for cancer care. Now holding over 8% of the worldwide market for nausea control, GSK leveraged its established delivery systems alongside knowledge of regulations - resulting in steady revenue increases for related medications.
Helsinn Healthcare SA: Helsinn Healthcare thrives within the competitive RINV sector, largely due to successful antiemetics like Aloxi® (palonosetron) alongside Akynzeo® (netupitant/palonosetron). Clever deals for distribution - particularly in America, Japan, and Europe - fuel consistent gains projected into 2025. They excel at pairing treatments while crafting medications designed for lasting effect, mirroring current medical thinking. Hospitals treating patients prone to severe nausea rely on their offerings. Moreover, a dedication to both environmental responsibility alongside teaching medical professionals bolsters trust from cancer doctors.
Merck - a pharmaceutical company Merck still leads in cancer care, specifically with EMEND® holding strong as a top NK1 receptor antagonist. By 2025, they control more than 12% of the worldwide RINV market - helped by its use in hospitals along with recommendations from leading experts. Because of their international presence alongside a reliable delivery network, getting medications to patients is smooth whether they are in developed nations or newer markets. Merck keeps building on existing products - offering daily pills alongside shots - aiming to help people stick with treatment. They’re also running studies while teaming up with radiation therapy specialists, solidifying their place as a key player where needs are great.
Market Key Players:
Dec 2024 Heron Therapeutics is hoping to make things easier on cancer patients. Back in December 2024, they sent more information to regulators about a new version of their drug SUSTOL®. It’s designed so people getting radiation therapy won’t need it as often - maybe cutting doses by nearly half. Ultimately, this change could help patients stick with their treatments at home while solidifying Heron’s role in longer courses of radiation.
Feb 2025 Helsinn Healthcare struck a deal in February 2025, partnering with a leading Korean company to get Akynzeo® into more hands. They anticipate reaching nearly a third of those needing medication against nausea caused by cancer treatment. Consequently, this move strengthens Helsinn’s position throughout Asia - particularly where radiation therapy is becoming increasingly important.
April 2025, Merck began offering EMEND® as an injection throughout Europe, following a green light from regulators. Word on the street - specifically, from cancer treatment centers in Germany also France - is that more than a third made the switch during the initial three months. This easier method helps Merck keep doctors prescribing their product when simpler options become popular at radiation therapy locations.
July 2025, GSK - formerly TESARO - will put $220 million toward boosting VARUBI® output. Consequently, they’ll distribute it further into Latin American alongside Southeast Asian countries. As part of this plan, they are collaborating with manufacturers in both Brazil but also Thailand. Ultimately, this move intends to make the medication more accessible while serving patients who currently lack adequate care.
September 2025, Pfizer jumped into the RINV arena by buying a biotech company near completion on a new medication to prevent nausea - one that works differently using dopamine blockers. They paid around $310 million for complete control of this drug, which is undergoing final testing now. It looks like Pfizer aims to compete with existing treatments while broadening what they offer cancer patients needing additional care.
| Report Attribute | Details |
| Market size (2024) | USD 3,412.6 million |
| Forecast Revenue (2034) | USD 6,746.9 million |
| CAGR (2024-2034) | 7.1% |
| Historical data | 2020-2023 |
| Base Year For Estimation | 2024 |
| Forecast Period | 2025-2034 |
| Report coverage | Revenue Forecast, Competitive Landscape, Market Dynamics, Growth Factors, Trends and Recent Developments |
| Segments covered | Treatment Type (Prophylactic Treatment, Rescue Treatment), Drug Class (5-HT3 Receptor Antagonists, NK1 Receptor Antagonists, Corticosteroids, Benzodiazepines), Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies), Patient Demographics (Adults, Pediatrics) |
| Research Methodology |
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| Regional scope |
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| Competitive Landscape | Fresenius Kabi AG, CinnaGen Co., TESARO (a GSK company), Amgen Inc., Kyowa Kirin Co. Ltd., Mylan N.V., Heron Therapeutics Inc., Baxter International Inc., Merck & Co. Inc., Helsinn Healthcare SA |
| Customization Scope | Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF). |
Radiotherapy-Induced Nausea and Vomiting Treatment Market
Published Date : 22 Dec 2025 | Formats :100%
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